The strategic management approach entails more than just following a set of guidelines. It's a way of looking at business from a philosophical standpoint. Upper management must first plan strategically, then put that strategy into action. When everyone in the company understands the strategy, the strategic management process works best.
The five stages of the process are goal-setting, analysis, strategy formation, strategy implementation and strategy monitoring.
The purpose of goal-setting is to clarify the vision for your business. This stage consists of identifying three key facets: First, define both short- and long-term objectives. Second, identify the process of how to accomplish your objective. Finally, customize the process for your staff, give each person a task with which he can succeed. Keep in mind during this process your goals to be detailed, realistic and match the values of your vision. The next step in this stage is usually to produce a mission statement that explains your aims to both your stockholders and your employees succinctly.
Analysis is a key stage because the information gained in this stage will shape the next two stages. In this stage, gather as much information and data relevant to accomplishing your vision. The focus of the analysis should be on understanding the needs of the business as a sustainable entity, its strategic direction and identifying initiatives that will help your business grow. Examine any external or internal concerns that may have an impact on your aims and aims. Make a list of your organization's strengths and weaknesses, as well as any dangers or opportunities that may occur along the way.
The first step in forming a strategy is to review the information gleaned from completing the analysis. Determine what resources the company currently has that can assist in achieving the set objectives and goals. Identify any places where the company will need to hire outside help. The difficulties that the company is facing should be prioritised based on how important they are to your success. Once prioritized, begin formulating the strategy. Because business and economic situations are fluid, it is critical in this stage to develop alternative approaches that target each step of the plan.
Successful strategy implementation is critical to the success of the business venture. This is the action stage of the strategic management process. If the overall strategy does not work with the business' current structure, a new structure should be installed at the beginning of this stage. Everyone within the organization must be made clear of their responsibilities and duties, and how that fits in with the overall goal. Additionally, any resources or funding for the venture must be secured at this point. Once the funding is in place and the employees are ready, execute the plan.
Strategy evaluation and control actions include performance measurements, consistent review of internal and external issues and making corrective actions when necessary. Any successful evaluation of the strategy begins with defining the parameters to be measured. These parameters should mirror the goals set in Stage 1. Determine your progress by measuring the actual results versus the plan.
Monitoring internal and external issues will also enable you to react to any substantial change in your business environment. If you determine that the strategy is not moving the company toward its goal, take corrective actions. If those actions fail, go through the strategic management process again. Because internal and external concerns are always changing, any information gathered at this point should be saved to aid future initiatives.